Real Answers for Real Business

You’re here because you have a supply chain to manage and a budget to hit. We curated these questions based on what actual Procurement Directors, Executive Chefs, and CTOs ask us.

General Trading & Logistics

We’re built for B2B scale, but we stay flexible. For customised orders and quantities, feel free to get in touch with our support team.

We don't just wait. Since we operate out of Jebel Ali, we have options. If a sea route is choked, we switch to pre-booked air freight contingencies or alternative shipping lines. We update you daily—bad news doesn't get better with age, so we tell you immediately.

Tech and Timber? Yes, if timing aligns. Seafood? Never. Frozen goods move on strictly dedicated cold chains. We won't risk your salmon to save shipping costs on your servers.

Mostly DDP (Delivered Duty Paid). We handle the customs and clearance risks so you just receive the goods. We also support CIF if you prefer managing your own import process.

For first deals, we use LC or Advance Payment. Once we build trust, we’re happy to switch to 30-60 day net terms backed by trade credit insurance.

Timber Division

100%. If you specify NHLA FAS or Nordic Blue, that’s what lands in your yard. We provide photos of the bundle tally before loading so you can verify quality yourself.

If wood arrives wetter than the agreed ±0.5% tolerance, we don't argue. We send a surveyor. If we missed the mark, we cover the local kiln-drying costs or replace the stock.

Yes. We link full FSC/PEFC Chain of Custody docs to your specific invoice before the shipment arrives. Your compliance team gets what they need without chasing us.

We don't expect you to buy blind. For new species or custom profiles, we send courier samples so you can check the grain and density before committing to a container.

Common stock (Oak, Pine) ships immediately from Dubai. Specific exotics from Africa/South America need 4-6 weeks production plus transit. We give you a hard date upfront.

Seafood Division

We use "Smart Containers" with independent power units. If the container sits on a dock for three days, the cooling keeps running. We monitor remotely 24/7 and deploy local agents if temps spike.

Yes. For volume partners, we hedge our buying to give you fixed seasonal pricing. You shouldn't have to change your menu prices every week.

More than just "Country of Origin." We often provide the specific vessel, catch date, and processing plant. Premium lines come with QR codes tracing the entire journey.

Since we flash-freeze at -54°C, products typically arrive with 18-24 months remaining. You aren't buying old stock near its expiration.

Yes. As a Dubai-based firm, Halal compliance is our standard. We can also source Kosher-certified products on request.

Software & Tech Systems

We define these clearly in your contract:
Critical/System Down: 1-hour response, 4-hour on-site.
Standard Issues: Same business day.
Your IT Director will sleep just fine.

Yes. Don't waste time on hold with vendors. If you bought it from us, call us. We handle the swap-outs and logistics. We are your single shield against hardware headaches.

We check before selling. Our engineers run a compatibility audit. If your old ERP won't talk to the new CRM, we’ll tell you and can usually build the API bridge to fix it.

Yes. If Microsoft or Oracle knocks on your door, we help you prep. We review your usage vs. licenses to ensure you’re compliant (and not overpaying) before the auditors step in.

We prefer to. We stage, image, and tag servers or laptops in our Dubai lab. Your branch offices receive plug-and-play gear, saving your local IT team weeks of setup.